Digital audit and assessment
A complete review of your current presence across SEO, paid ads, content, web and competitive positioning. The audit pinpoints what holds your results back and ranks each intervention by its potential impact.
Digital strategy and consulting in Montreal
A clear digital strategy before investing in execution
Shooga works with leaders and marketing managers who want a structured plan before allocating their digital budgets. Audit, identification of priority levers, costed roadmap. You get direction before action.
Planning before execution
The difference between a strategy and a series of disconnected actions
A digital strategy is the answer to the questions execution doesn’t ask. Who to target first? Which channels to defend and which to drop? What budget to allocate for which goal and over what timeline? Without those answers, even the best tactics produce fragmented results.
At Shooga, consulting comes before execution, or steps in to correct it when the results don’t follow. We work with decision-makers to clarify priorities, align channels with business goals and build a plan that holds up in a leadership meeting.
Our strategic deliverables
What we deliver in a consulting engagement
Positioning and differentiation
We define how you position yourself online against your direct competitors. Message, tone, differentiating value and presence on the channels that matter in your sector.
Roadmap and costed plan
A structured execution plan spanning 6 to 12 months, with clear priorities, recommended budgets, owners and tracking metrics. You know what to do, in what order and with what budget.
Channel and investment strategy
Precise recommendations on how to split investment across SEO, Google Ads, Meta Ads, content, email and other channels, calibrated to your goals, your sector and your sales cycle.
Our approach
How we structure a consulting engagement
01
Discovery meeting
Understanding your company, your markets, your resources and your 12-month goals. This meeting frames the engagement and identifies the priority areas to assess before we dive into the data.
02
Audit and competitive analysis
An analysis of your visibility across every relevant channel, compared against your direct competitors. This audit produces an objective snapshot: strengths to protect, gaps to fix, opportunities to seize.
03
Building the roadmap
A prioritized action plan, budgeted and phased over time. Each recommendation is tied to a measurable business goal: acquisition, conversion, retention or awareness.
04
Presentation and handoff
Presenting the strategy to your leadership and explaining the trade-offs we made. You walk away with an actionable document, ready to share with your teams or your execution partners.
Is this for you?
This engagement is built for leaders who recognize these situations
- You manage a digital marketing budget without a structured long-term plan
- You have several agencies or freelancers who aren't pulling in the same direction
- Your in-house team executes, but no one plays the role of digital strategist
- You're preparing a website redesign or the launch of a new product
- You're entering a new market or relaunching an existing brand
- You have to justify your digital investments to a board of directors
- Your digital marketing results have plateaued despite growing investment
- You've just been through a major change: an acquisition, a repositioning, a change in leadership
A strategy that holds up starts with an honest conversation
Share your current situation with us, your budget, your goals, your unsatisfactory results or an upcoming project, and we’ll propose a consulting approach that fits. First meeting with no commitment.