{"id":1635,"date":"2026-05-22T20:03:42","date_gmt":"2026-05-22T20:03:42","guid":{"rendered":"https:\/\/shooga.ca\/services\/seo-2\/"},"modified":"2026-09-10T14:32:37","modified_gmt":"2026-09-10T18:32:37","slug":"seo","status":"publish","type":"services","link":"https:\/\/shooga.ca\/en\/services\/digital-marketing\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"","protected":false},"featured_media":0,"parent":1630,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-1635","services","type-services","status-publish","hentry"],"acf":{"has_child":true,"preview":{"item_has_icon":true,"icon_lib":{"type":"media_library","value":"1319"},"figure":{"provider":"local-image","src_local_image":null},"excerpt":"Being visible on Google only matters on the queries that lead to a purchase. We work your technical SEO, content and domain authority for Montreal\u2019s bilingual market. 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The authority that tips the scale when two pages are equal on content.","link":null}],"var_type":"0","var_align":"0","var_icon_size":"16","var_icon_background":false,"card_text_color":"","card_background_color":"","card_border_color":"","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"","opt_theme":"0","opt_theme_style_override":false,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"","opt_border":false,"opt_columns_count":"","opt_background_image":"","opt_background_overlay":false},{"acf_fc_layout":"block_17","has_caption":true,"caption":"In practice","has_title":true,"title":"What each pillar changes for your business","has_body":true,"body":"The three pillars do not work in silos. Each one fixes a specific problem that keeps your pages from ranking.","has_footer":false,"button_group":null,"cards":[{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"A site Google reads effortlessly","excerpt":"<p>Before content even matters, your site has to be spotless in the crawler's eyes: clean indexing, loading speed, structured data, hreflang tags if you serve the market in two languages. Most Quebec sites we audit are losing positions to technical problems nobody had seen.<\/p><p>Concretely, we fix crawl errors, redirect chains, orphan pages and the contradictory signals your site sends Google. Most of this work happens early in the mandate, then stays under continuous watch.<\/p>","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Pages that answer paying queries","excerpt":"<p>Rankings are won one page at a time. We start from the searches your future customers already use, then build or deepen the pages that answer them. In most Quebec markets, the pages that dominate carry two to three times the depth of the average page.<\/p><p>Every page has a precise role: attract a buying query, support a main page or answer a question your customers ask before calling you. Nothing gets published without knowing which search it targets and which service page it supports.<\/p>","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Authority that gets built","excerpt":"<p>Google gauges your domain's credibility through the sites that point to it: who cites you, in what context, and from which corner of the web. It is an asset that builds slowly.<\/p><p>We favour links that exist for a real reason: partners, industry associations, press mentions, credible directories in your region. It is slower than buying a list and that is exactly why it holds.<\/p>","link":""}],"var_type":"0","var_align":"0","var_icon_size":"16","var_icon_background":false,"card_text_color":"","card_background_color":"","card_border_color":"","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"","opt_theme":"0","opt_theme_style_override":true,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"#f2f5f7","opt_border":false,"opt_columns_count":"","opt_background_image":"","opt_background_overlay":false},{"acf_fc_layout":"cube_31","has_caption":false,"caption":"","has_title":false,"title":"","has_body":false,"body":"","has_footer":false,"button_group":[{"link":"","variant":"0"}],"embed_src":"<style>[data-leadgen-fail] { width: 100vw; margin-left: calc(-50vw + 50%); max-width: none; } [data-leadgen-fail] { max-width: var(--ds-page-width-with-margin, 1448px); padding-inline: var(--ds-page-margin, 24px); padding-block: 0; margin: 0 auto; font-family: inherit; box-sizing: border-box; } [data-leadgen-fail] .lg-header { margin-bottom: 56px; } [data-leadgen-fail] .lg-caption { display: inline-block; text-transform: uppercase; letter-spacing: 0.12em; font-size: 12px; color: #ff4500; font-weight: 600; margin-bottom: 12px; } [data-leadgen-fail] .lg-h2 { font-size: 38px; font-weight: 700; color: #1a1a1a; line-height: 1.2; max-width: 720px; margin: 0; } [data-leadgen-fail] .lg-row { display: grid; grid-template-columns: 220px 1fr; gap: 48px; align-items: start; padding: 48px 0; border-top: 1px solid #e8e8e8; opacity: 0; transform: translateY(24px); transition: opacity 0.6s ease, transform 0.6s ease; } [data-leadgen-fail] .lg-row.lg-visible { opacity: 1; transform: translateY(0); } [data-leadgen-fail] .lg-row:last-child { border-bottom: 1px solid #e8e8e8; } [data-leadgen-fail] .lg-row:nth-child(even) { grid-template-columns: 1fr 220px; } [data-leadgen-fail] .lg-row:nth-child(even) .lg-num { order: 2; text-align: right; } [data-leadgen-fail] .lg-row:nth-child(even) .lg-text { order: 1; } [data-leadgen-fail] .lg-num { font-size: 132px; font-weight: 800; color: #f0f0f0; line-height: 1; font-feature-settings: \"tnum\"; transition: color 0.4s ease, transform 0.4s ease; } [data-leadgen-fail] .lg-row:hover .lg-num { color: #ff4500; transform: scale(1.02); } [data-leadgen-fail] .lg-tag { display: inline-block; background: #fff0eb; color: #ff4500; padding: 5px 12px; border-radius: 4px; font-size: 11px; font-weight: 600; text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 18px; } [data-leadgen-fail] .lg-title { font-size: 26px; font-weight: 700; color: #1a1a1a; margin: 0 0 14px; line-height: 1.25; } [data-leadgen-fail] .lg-body { font-size: 16px; color: #5a5a5a; line-height: 1.65; max-width: 620px; margin: 0; } @media (max-width: 768px) { [data-leadgen-fail] { padding: 0 20px; } [data-leadgen-fail] .lg-h2 { font-size: 28px; } [data-leadgen-fail] .lg-row, [data-leadgen-fail] .lg-row:nth-child(even) { grid-template-columns: 1fr; gap: 16px; padding: 36px 0; } [data-leadgen-fail] .lg-num, [data-leadgen-fail] .lg-row:nth-child(even) .lg-num { order: 1; text-align: left; font-size: 80px; } [data-leadgen-fail] .lg-text, [data-leadgen-fail] .lg-row:nth-child(even) .lg-text { order: 2; } [data-leadgen-fail] .lg-title { font-size: 22px; } } .layout-row:has([data-leadgen-fail]) > .copy { display: none; } [data-leadgen-fail] .copy--header { margin-bottom: 56px; } [data-leadgen-fail] .lg-stack { margin-inline: var(--ds-column-padding, 16px); }<\/style>\r\n<div data-leadgen-fail=\"\">\r\n<div class=\"copy variant--section\">\n<div class=\"copy--header\">\n<span class=\"copy--caption\">The usual blockers<\/span>\n<h2 class=\"copy--title\">Why your SEO stagnates despite the effort<\/h2>\n<\/div>\n<\/div>\r\n<div class=\"lg-stack\">\r\n<div class=\"lg-row\">\r\n<div class=\"lg-num\">01<\/div>\r\n<div class=\"lg-text\">\r\n\r\n<span class=\"lg-tag\">Technical<\/span>\r\n<h3 class=\"lg-title\">An incomplete technical audit<\/h3>\r\n<p class=\"lg-body\">Slow pages, indexing errors, or a structure Google struggles to read drag down your rankings before content even comes into play. Until the technical foundations are healthy, everything else moves slowly.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"lg-row\">\r\n<div class=\"lg-num\">02<\/div>\r\n<div class=\"lg-text\">\r\n\r\n<span class=\"lg-tag\">Targeting<\/span>\r\n<h3 class=\"lg-title\">Poorly targeted keywords<\/h3>\r\n<p class=\"lg-body\">You rank for terms that bring no buyers, or you go after keywords too competitive for your current authority. Good targeting starts with buying intent, not search volume.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"lg-row\">\r\n<div class=\"lg-num\">03<\/div>\r\n<div class=\"lg-text\">\r\n\r\n<span class=\"lg-tag\">Authority<\/span>\r\n<h3 class=\"lg-title\">Low-quality links<\/h3>\r\n<p class=\"lg-body\">A handful of low-quality links does more harm than good, and without credible authority signals Google hesitates to rank you. The relevance of your links matters far more than their quantity.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"lg-row\">\r\n<div class=\"lg-num\">04<\/div>\r\n<div class=\"lg-text\">\r\n\r\n<span class=\"lg-tag\">Content<\/span>\r\n<h3 class=\"lg-title\">Content with no strategy<\/h3>\r\n<p class=\"lg-body\">Publishing without an editorial plan scatters your effort across topics that do not reinforce one another. Content built around your most profitable pages creates authority that lasts.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<script>\r\n(function(){\r\n  var rows = document.querySelectorAll(\"[data-leadgen-fail] .lg-row\");\r\n  if (!rows.length) return;\r\n  if (!(\"IntersectionObserver\" in window)) {\r\n    rows.forEach(function(r){ r.classList.add(\"lg-visible\"); });\r\n    return;\r\n  }\r\n  var io = new IntersectionObserver(function(entries){\r\n    entries.forEach(function(e){\r\n      if (e.isIntersecting) {\r\n        e.target.classList.add(\"lg-visible\");\r\n        io.unobserve(e.target);\r\n      }\r\n    });\r\n  }, { threshold: 0.15, rootMargin: \"0px 0px -50px 0px\" });\r\n  rows.forEach(function(r){ io.observe(r); });\r\n})();\r\n<\/script>","embed_tag":"0","var_type":"0","var_align":"0","var_border_color":"","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"","opt_theme":"0","opt_theme_style_override":false,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"","opt_border":false,"opt_background_image":"","opt_background_overlay":false},{"acf_fc_layout":"cube_21","has_caption":true,"caption":"Our SEO process","has_title":true,"title":"How we build your organic visibility","has_body":false,"body":"","has_footer":false,"button_group":null,"steps":[{"label":"Technical and competitive audit","description":"A complete review of your site: indexing, speed, structure, markup, content and link profile, plus a survey of the competitors present on your queries. The whole mandate flows from it."},{"label":"Keyword strategy and mapping","description":"We identify the queries with real conversion potential for your market, in English and in French, then map them: every retained query is assigned to a page, existing or to be created. You see the full plan before production starts."},{"label":"Technical optimizations and content","description":"Technical fixes, optimization of existing pages and production of new content, in the order the audit sets. Foundations first, depth second. Every intervention is documented and verified on the live site."},{"label":"Tracking and growth","description":"Monthly measurement of positions, organic traffic and conversions, compared to the plan. What progresses gets reinforced and what stalls gets rediagnosed. The report says what was done, what it produced and what comes next."}],"var_type":"0","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"","opt_theme":"0","opt_theme_style_override":false,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"","opt_border":false,"opt_background_image":"","opt_background_overlay":false},{"acf_fc_layout":"block_17","has_caption":true,"caption":"Your market","has_title":true,"title":"SEO in Montreal","has_body":true,"body":"Montreal is one of the few markets in North America where your customers search in two languages. That changes how SEO gets done here.","has_footer":false,"button_group":null,"cards":[{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"A market that searches in English and in French","excerpt":"<p>Your Montreal customers type \u00ab seo agency \u00bb in the morning and \u00ab agence de r\u00e9f\u00e9rencement \u00bb in the afternoon. A site that serves one language gives up half the market. A site poorly structured in two languages does worse: Google mixes the versions and ranks neither properly.<\/p><p>A correct bilingual structure, with proper hreflang tags and content adapted rather than translated word for word, is one of the most profitable levers in Montreal SEO. It is also one of the most poorly executed.<\/p>","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Who holds your first page","excerpt":"<p>On Montreal's commercial queries, the first page belongs to sites that treat their subject in depth. Directories and press articles slip in too, which opens opportunities: being present in the right third-party rankings counts as much as your own site.<\/p><p>Our work starts with an honest read of your terrain: who holds the first page on your queries, at what depth, and what it would actually take to displace them. 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Ranking there takes specific work.","has_footer":false,"button_group":null,"cards":[{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Your Google profile works or it sleeps","excerpt":"<p>Your Google Business Profile is often a local customer's first contact with your company, before your site even loads. Every detail weighs in the map ranking, and consistency between your profile and your pages counts as much as the profile itself.<\/p><p>The profile never works alone: <a href=\"https:\/\/shooga.ca\/en\/blog\/local-seo-for-small-business\/\">local SEO<\/a> rests just as much on your pages, your reviews and your company's reputation in its market.<\/p>","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"One page per market you actually serve","excerpt":"<p>A business serving Laval, Longueuil and the South Shore cannot ride a single Montreal page. Every market deserves its own page, with content that belongs to that market. 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We build your presence on your market's commercial queries, the ones where the visitor is looking for a supplier rather than a definition. It is more demanding than chasing easy volume, and it is what turns a ranking into quote requests.","has_footer":false,"button_group":null,"var_align":"1","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"","opt_theme":"0","opt_theme_style_override":false,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"#eeeff1","opt_border":false,"opt_background_image":"","opt_background_overlay":false},{"acf_fc_layout":"cube_20","has_caption":true,"caption":"Frequently asked questions","has_title":true,"title":"The questions we get about SEO","has_body":false,"body":"","has_footer":false,"button_group":null,"accordion_mode":"single","posts":[1861,1862,1859,1860,2557,2558,2559,2560,2561],"var_type":"0","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"","opt_theme":"0","opt_theme_style_override":false,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"","opt_border":false,"opt_background_image":"","opt_background_overlay":false,"aside_image":null},{"acf_fc_layout":"cube_14","has_caption":true,"caption":"Markets we serve","has_title":true,"title":"SEO built around your market","has_body":true,"body":"Competing for a search term does not work the same way in Montreal as it does in Toronto. See how we approach yours.","has_footer":true,"button_group":[{"link":{"title":"Montreal","url":"\/en\/web-agency-montreal\/","target":""},"variant":"1"},{"link":{"title":"Laval","url":"\/en\/web-agency-laval\/","target":""},"variant":"1"},{"link":{"title":"Ottawa","url":"\/en\/web-agency-ottawa\/","target":""},"variant":"1"},{"link":{"title":"Toronto","url":"\/en\/web-agency-toronto\/","target":""},"variant":"1"}],"var_align":"0","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"","opt_theme":"0","opt_theme_style_override":true,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"#f2f5f7","opt_border":false,"opt_background_image":"","opt_background_overlay":false},{"acf_fc_layout":"cube_14","has_caption":false,"caption":"","has_title":true,"title":"Your most profitable queries are waiting for you on Google","has_body":true,"body":"Whether you're getting started with SEO or trying to unblock a strategy that has stalled, we quickly identify where your opportunities are. 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