{"id":2795,"date":"2026-09-28T13:50:43","date_gmt":"2026-09-28T17:50:43","guid":{"rendered":"https:\/\/shooga.ca\/?post_type=services&#038;p=2795"},"modified":"2026-09-28T13:50:43","modified_gmt":"2026-09-28T17:50:43","slug":"local-seo","status":"publish","type":"services","link":"https:\/\/shooga.ca\/en\/services\/digital-marketing\/seo\/local-seo\/","title":{"rendered":"Local SEO"},"content":{"rendered":"","protected":false},"featured_media":0,"parent":1635,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2795","services","type-services","status-publish","hentry"],"acf":{"has_child":false,"preview":{"item_has_icon":true,"icon_lib":{"type":"media_library","value":"1319"},"figure":{"provider":"local-image","src_local_image":null},"excerpt":"Your Google Business Profile, market pages, directory listings and reviews worked together so your business shows up on the map when a client searches nearby.","cta":"Show up on Google Maps"},"has_nav":false,"has_title":false,"child_page_sections":null,"cube_page_builder":[{"acf_fc_layout":"cube_1","slides":[{"content":{"has_caption":true,"caption":"Proximity search","has_title":true,"title":"Local SEO agency in Montreal","has_body":true,"body":"Shooga takes care of your Google Business Profile, your market pages, your directory listings and your client reviews, so your business shows up on the map and in the results when a client searches for your service nearby.","has_footer":true,"button_group":[{"link":{"title":"Talk about your local visibility","url":"\/en\/contact\/","target":""},"variant":"0"}]},"figure":{"provider":"local-image","source_vimeo":"","source_youtube":"","source_local_video":null,"source_local_image":2727,"source_lottie":""}}],"hero":{"content":{"blox_image":null,"has_caption":true,"caption":"Proximity search","has_title":true,"title":"Local SEO agency in Montreal","has_body":true,"body":"Shooga takes care of your Google Business Profile, your market pages, your directory listings and your client reviews, so your business shows up on the map and in the results when a client searches for your service nearby.","has_footer":true,"button_group":[{"link":{"title":"Talk about your local visibility","url":"\/en\/contact\/","target":""},"variant":"0"}]},"figure":[{"provider":"local-image","src_local_image":2727,"src_local_video":null,"src_vimeo":"","src_youtube":"","src_google_drive":"","src_lottie":""}],"gallery":[351,351,351,351,351,351,351,351,351],"call_to_action":{"primary":{"link":"","variant":"Primary"},"secondary":{"link":"","variant":"Secondary"}}},"var_type":"1","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"h1","opt_theme":"0","opt_theme_style_override":false,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"#ddcdb2","opt_border":true,"opt_figure_overlay":false,"hide_square_elements":false,"rows_reverse":false,"opt_block_height":"0.6","aspect_ratio":"16\/9","opt_background_image":"","opt_background_overlay":false},{"acf_fc_layout":"cube_26","cta_content":{"has_caption":true,"caption":"Local search results","has_title":true,"title":"The Google map and the organic results of a local search","has_body":true,"body":"When a search includes a city or a nearby service, Google first shows three businesses on the map, then the organic results below. The map ranks business profiles on distance, how relevant the profile is and how well known the business is in its market. The organic results rank web pages.\r\n\r\nA business can hold a spot on the map and stay invisible in the results below, or the other way around. Local SEO works on both together. 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A business with strong reviews but no presence outside its own neighbourhood starts with its market pages instead. The audit sets the priorities.","has_footer":false,"button_group":[{"link":"","variant":"0"}],"cards":[{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Google Business Profile","excerpt":"The listing that appears on the map and in Google Maps, with your contact details, hours, photos and reviews. The more complete and accurate it is, the more often Google shows it and the more often clients pick it.","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Market pages","excerpt":"Pages on your site dedicated to the cities and areas you serve. They put you in front of searches that name a place, including places where you have no address.","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Directory listings","excerpt":"Your business is listed in many online directories. When your contact details match your profile everywhere, Google puts more trust in the information it shows about you.","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Client reviews","excerpt":"How many reviews you have, how recent they are and what they say all affect your place on the map and the client's decision. We help you collect them steadily and reply to each one.","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Structured data","excerpt":"Invisible code added to your site that describes your business to Google. It helps Google connect your site and your profile as one and the same business.","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Results tracking","excerpt":"Calls, direction requests and visits that come from local search, measured every month. 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Distance, a visible address and the number of locations all change where the work starts.","has_footer":false,"button_group":null,"cards":[{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Storefront or office with a public address","excerpt":"Clinic, shop, practice, restaurant. The address is shown and the distance between the client and your door weighs heavily in the map ranking. The work starts with the profile, photos and reviews, then a strong page for the neighbourhood and city you are in.","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Service business that travels to clients","excerpt":"Contractor or home service. The address is hidden on the profile and replaced by a service area. The map ranks you mostly around your home base, so your market pages carry your visibility in cities further away.","link":""},{"item_has_icon":false,"icon_lib":{"type":"dashicons","value":""},"figure":{"provider":"local-image","src_local_image":null},"title":"Several locations","excerpt":"One Google profile per location, each linked to its own page on your site. Contact details, categories and hours are managed from one account so the profiles stay consistent with each other, and reviews are tracked location by location.","link":""}],"var_type":"0","var_align":"0","var_icon_size":"16","var_icon_background":false,"card_text_color":"","card_background_color":"","card_border_color":"","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"","opt_theme":"0","opt_theme_style_override":true,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"#f2f5f7","opt_border":false,"opt_columns_count":"","opt_background_image":"","opt_background_overlay":false},{"acf_fc_layout":"cube_31","has_caption":false,"caption":"","has_title":false,"title":"","has_body":false,"body":"","has_footer":false,"button_group":[{"link":"","variant":"0"}],"embed_src":"<style>.layout-row:has([data-sl-fit]) > .copy{display:none;}\n[data-sl-fit] .copy--header{margin-bottom:48px;}\n[data-sl-fit] .copy--body{padding-left:0;}\n[data-sl-fit] .slf-grid{margin-inline:var(--ds-column-padding,16px);display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:24px;align-items:stretch;}\n[data-sl-fit] .slf-col{border-radius:16px;padding:40px;display:flex;flex-direction:column;}\n[data-sl-fit] .slf-yes{background:#fff;border:1px solid #ebebeb;box-shadow:0 1px 2px rgba(17,17,17,.04),0 16px 40px -16px rgba(17,17,17,.12);border-top:4px solid #ff3100;}\n[data-sl-fit] .slf-no{background:#fafafa;border:1px solid #ebebeb;}\n[data-sl-fit] .slf-h{font-size:22px;font-weight:700;color:#111;line-height:1.3;margin:0 0 24px;}\n[data-sl-fit] .slf-list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;}\n[data-sl-fit] .slf-list li{display:grid;grid-template-columns:24px minmax(0,1fr);gap:14px;align-items:start;padding:16px 0;border-top:1px solid #ebebeb;font-size:16px;line-height:1.55;color:#333;margin:0;}\n[data-sl-fit] .slf-list li:first-child{border-top:0;padding-top:0;}\n[data-sl-fit] .slf-list svg{width:20px;height:20px;margin-top:2px;}\n[data-sl-fit] .slf-yes svg{color:#ff3100;}\n[data-sl-fit] .slf-no svg{color:#888;}\n[data-sl-fit] .slf-p{font-size:16px;line-height:1.6;color:#333;margin:0 0 16px;}\n[data-sl-fit] .slf-links{display:flex;flex-wrap:wrap;gap:12px;margin-top:auto;padding-top:24px;}\n[data-sl-fit] .slf-links a{display:inline-flex;align-items:center;gap:8px;height:40px;padding:0 16px;border:1px solid #c9c9c9;border-radius:8px;background:#fff;color:#111;font-size:14px;font-weight:500;text-decoration:none;transition:border-color .2s,color .2s;}\n[data-sl-fit] .slf-links a:hover{border-color:#ff3100;color:#ff3100;}\n[data-sl-fit] .slf-links svg{width:14px;height:14px;}\n@media (max-width:768px){[data-sl-fit] .slf-grid{grid-template-columns:minmax(0,1fr);gap:16px;}[data-sl-fit] .slf-col{padding:28px 20px;}[data-sl-fit] .slf-h{font-size:19px;margin-bottom:16px;}[data-sl-fit] .slf-list li{font-size:15px;}}\n<\/style>\n<div data-sl-fit=\"\">\n<div class=\"copy variant--section\"><div class=\"copy--header\"><span class=\"copy--caption\">Proximity businesses<\/span><h2 class=\"copy--title\">When local SEO pays off most<\/h2><p class=\"copy--body\" style=\"max-width:720px;margin:0;\">Local SEO gives its best results when clients choose a business based on proximity, for a service they buy near their home or office.<\/p><\/div><\/div>\n<div class=\"slf-grid\"><div class=\"slf-col slf-yes\"><h3 class=\"slf-h\">Local SEO is a priority when<\/h3><ul class=\"slf-list\"><li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12.5 10 17 19 7\"\/><\/svg><span>Your clients come from a few specific cities or areas.<\/span><\/li><li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12.5 10 17 19 7\"\/><\/svg><span>They call or visit before they buy.<\/span><\/li><li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12.5 10 17 19 7\"\/><\/svg><span>Your service is searched with \u201cnear me\u201d or a city name.<\/span><\/li><li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12.5 10 17 19 7\"\/><\/svg><span>Your direct competitors already show up on the map.<\/span><\/li><\/ul><\/div><div class=\"slf-col slf-no\"><h3 class=\"slf-h\">One part of your SEO<\/h3><p class=\"slf-p\">Local SEO is the part of search engine optimization that targets the map and nearby searches.<\/p><p class=\"slf-p\">It relies on your website and its authority, like the rest of your SEO. The two are worked on together.<\/p><div class=\"slf-links\"><a href=\"\/en\/services\/digital-marketing\/seo\/\">Search engine optimization<svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div><\/div><\/div>\n<\/div>","embed_tag":"0","var_type":"0","var_align":"0","var_border_color":"","opt_anchor":"","opt_caption_tag":"","opt_title_tag":"","opt_theme":"0","opt_theme_style_override":false,"opt_radius":1,"opt_text":1,"opt_space_top":"","opt_space_bottom":"","opt_text_color":"","opt_background_color":"","opt_border":false,"opt_background_image":"","opt_background_overlay":false},{"acf_fc_layout":"cube_26","cta_content":{"has_caption":true,"caption":"French and English","has_title":true,"title":"Bilingual local SEO in Montreal","has_body":true,"body":"Part of Montreal's clientele searches in French, even when a business works mostly in English. 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