UI/UX agency in Montreal
UI/UX design that drives your conversions
Shooga designs user interfaces centered on action. UX audits, wireframes, prototypes and design systems built to reduce friction, guide your visitors and increase your conversion rates without sacrificing aesthetics.
Design and conversion
UX as business strategy
A beautiful site that doesn’t convert is a commercial failure. Excellent UX can raise your conversion rate without changing a single line of marketing copy. It’s one of the most profitable levers a business can pull.
Our UX designers think in terms of user journeys and business goals. Every screen, every interaction, every word answers a precise question: what do we want the user to do, and what could stop them?
Our UX process
How we design interfaces that convert
01
Research and analysis
Understanding your market, your users and their goals. Analysis of your existing data, your competitors and the heuristics that apply to your sector.
02
Architecture and flows
Mapping of user journeys, information hierarchy and navigation structure. Structural decisions always come before visual ones.
03
Wireframes and prototypes
Low-fidelity functional mockups to validate the structures, then interactive prototypes to test the key interactions before the final visual design.
04
Visual design and systems
Designing the interface in line with your brand identity, delivered with a reusable design system. Complete specifications ready for development.
Common problems
The UX mistakes that kill your conversion rates
Frequently asked questions
The questions we get about UI/UX design
UX (User Experience) concerns the structure, the logic and the overall journey: how the user navigates, understands and accomplishes their goal on your site or application. UI (User Interface) concerns the visual layer: colors, typography, spacing, buttons. Good UX can survive mediocre UI, but the reverse is rarely true.
Ideally before the visual design and well before development. UX begins at the discovery phase: who your users are, what their goals are, how they make decisions. The earlier UX is thought through, the lower the downstream revision costs. A poor architecture discovered after development costs 10 times more to fix.
Yes, at different levels depending on the budget. For ambitious projects, we organize structured user testing with your actual target audience. For more constrained projects, we rely on proven UX heuristics, analysis of existing data and structured internal reviews. No UX decision is made without factual support.
Yes. A UX audit can be delivered as a standalone engagement. We analyze your current site, identify the friction points that hold back conversions and deliver a report with recommendations prioritized by impact and effort. You can then have these recommendations carried out by our team or by your in-house team.
Your interface has untapped potential
Whether you’re launching a new product or trying to unblock an interface that has hit a ceiling, good UX can multiply your conversions. Free initial audit.