Local SEO agency in Montreal
Shooga takes care of your Google Business Profile, your market pages, your directory listings and your client reviews, so your business shows up on the map and in the results when a client searches for your service nearby.
The Google map and the organic results of a local search
When a search includes a city or a nearby service, Google first shows three businesses on the map, then the organic results below. The map ranks business profiles on distance, how relevant the profile is and how well known the business is in its market. The organic results rank web pages.
A business can hold a spot on the map and stay invisible in the results below, or the other way around. Local SEO works on both together. AI search assistants draw on the same signals: a complete profile, detailed reviews and consistent contact details are part of what they check before recommending a local business.
Six parts of our local SEO service
The order depends on where you start. A profile that was never claimed comes before everything else. A business with strong reviews but no presence outside its own neighbourhood starts with its market pages instead. The audit sets the priorities.
Google Business Profile
The listing that appears on the map and in Google Maps, with your contact details, hours, photos and reviews. The more complete and accurate it is, the more often Google shows it and the more often clients pick it.
Market pages
Pages on your site dedicated to the cities and areas you serve. They put you in front of searches that name a place, including places where you have no address.
Directory listings
Your business is listed in many online directories. When your contact details match your profile everywhere, Google puts more trust in the information it shows about you.
Client reviews
How many reviews you have, how recent they are and what they say all affect your place on the map and the client’s decision. We help you collect them steadily and reply to each one.
Structured data
Invisible code added to your site that describes your business to Google. It helps Google connect your site and your profile as one and the same business.
Results tracking
Calls, direction requests and visits that come from local search, measured every month. You see what local SEO brings in, market by market.
Local SEO adapted to three kinds of business
Google treats a business that welcomes clients at its door differently from a contractor who goes to them. Distance, a visible address and the number of locations all change where the work starts.
Storefront or office with a public address
Clinic, shop, practice, restaurant. The address is shown and the distance between the client and your door weighs heavily in the map ranking. The work starts with the profile, photos and reviews, then a strong page for the neighbourhood and city you are in.
Service business that travels to clients
Contractor or home service. The address is hidden on the profile and replaced by a service area. The map ranks you mostly around your home base, so your market pages carry your visibility in cities further away.
Several locations
One Google profile per location, each linked to its own page on your site. Contact details, categories and hours are managed from one account so the profiles stay consistent with each other, and reviews are tracked location by location.
Bilingual local SEO in Montreal
Part of Montreal’s clientele searches in French, even when a business works mostly in English. Those searches use different words and sometimes surface different competitors on the map.
In Montreal, local SEO is therefore done in both languages, on the Google profile as well as on the website, so both audiences can find your business.
The four stages of a local SEO engagement
A snapshot of your local presence: your profile, your map rankings, your reviews, your online listings and the competitors ahead of you.
Your Google profile and online listings are corrected and made consistent. Everything else builds on this.
Local pages on your site for the markets you serve, and a simple way to get more reviews and reply to them.
Every month, your map rankings and the enquiries you received, with priorities adjusted for the month ahead.
What clients ask us about local SEO
Yes. Google requires a real address where the business can be reached during its opening hours. A business that travels to its clients can hide that address and show a service area instead.
Virtual offices and PO boxes are not accepted and put the profile at risk of suspension.
On the map it is difficult: the distance between the person searching and the profile’s address weighs heavily, and a service area does not change that. In the organic results it is possible. A market page built for that city can rank there, and it is often the most realistic route outside your immediate area.
Yes. Each location has its own profile and its own page on the site. The profiles are grouped in one Google account, which lets you update hours or categories for every location at once and follow each one’s reviews separately.
Reply publicly, calmly, and offer to settle the matter directly. Google only removes a review that breaks its rules, such as a fake review or one left by a competitor; those get reported.
For the rest, a thoughtful reply reassures future clients, who read the review and the reply together.
Be the business your clients find on the map
It starts with a local audit: your position on the map in each area you serve and the list of fixes between you and the top three spots. The initial audit comes with no commitment.