A bilingual web agency for the Ottawa market
Since 2006, Shooga, a Montreal-based agency, has supported Ottawa businesses with SEO, website creation, digital advertising and strategy. In a region where the public sector, B2B and technology meet, we work in French and English on every project.
Digital marketing in Ottawa, in practice
Digital marketing covers everything that makes a business visible and chosen online. In Ottawa, the federal capital, your audience searches in both English and French, and many buying decisions follow longer B2B or institutional cycles.
Showing up at the right moment requires a precise alignment of bilingual SEO, paid advertising (Google Ads, Meta), site performance and content. It is this consistency, adapted to the capital’s market, that grows your business over time.
Three levers Ottawa businesses trust us with
Search engine optimization (SEO)
We build your organic visibility on the queries that bring your customers to buy, not on vanity traffic. Content strategy, technical optimization and domain authority designed for the Ottawa and Outaouais market.
Google Ads and digital advertising
Google and Meta campaigns calibrated to generate a real return on investment. Precise targeting, tight budget management, continuous optimization based on conversion data.
Website creation
Fast, accessible websites optimized for conversion. Built from the start to perform in SEO and to work in French and English depending on your target audience.
Our approach in Ottawa
Shooga works as your external marketing department. Rather than a vendor that carries out isolated tasks, we operate as an extension of your team with a single point of contact, specialists dedicated to your account and a strategy aligned with your business goals.
For an Ottawa business, bilingualism is not optional: a credible presence is built in both languages. Our teams operate in French and English on every project, with a read of the capital’s market and its major public sector and technology industries.
What sets Shooga apart for Ottawa businesses
- Founded in Montreal in 2006, nearly 20 years of experience with SMBs and growing businesses
- Bilingual French and English on every project, from content to internal communication
- All services together in-house: SEO, digital advertising, web and strategy handled by our own teams
- A dedicated team per account, not a file passed between different hands
- No hidden subcontractors, every deliverable comes from our in-house specialists
- Clear reporting, regular communication and full transparency on results
How we build your digital presence in Ottawa
We start with a full review of your current SEO positioning, your site performance, your advertising presence and the gap with your direct competitors. This diagnosis becomes the basis for every strategic decision that follows.
Your industry, your target audience and your business goals define the strategy. We set clear priorities, a realistic timeline and concrete performance indicators, not a theoretical plan that could apply to any company.
Each discipline is handled by the matching specialist team: SEO, digital advertising, web development or content strategy. You work with experts in every field, coordinated through a single point of contact.
Our work does not stop at delivery. We measure results, adjust campaigns and evolve the strategy so your performance improves month after month.
The questions Ottawa businesses ask us
Yes. Shooga is based in Montreal and supports Ottawa companies remotely, with regular virtual meetings and occasional on-site visits when needed. Distance changes nothing about the pace at which your engagements are monitored.
Yes, and it is essential in Ottawa. We design your search, your campaigns and your content in both French and English, to reach an audience that searches in both languages without favoring one over the other.
Yes. The Ottawa market gives a large place to professional services, B2B and public sector organizations, where purchasing decisions take longer and involve several stakeholders. We build content and acquisition strategies suited to these cycles.
For SEO, the first tangible results generally appear after a few months, depending on the competition in your industry. With Google Ads, the first conversions come sooner, once the campaigns are optimized. Digital marketing is built over time rather than all at once.
Ready to grow your digital presence in Ottawa?
Whether you want to improve your SEO, launch an advertising campaign or rebuild your online presence, our team is available to assess your situation. First consultation with no commitment.